Quality in-depth information is what users look for when they come to Google for searching for a particular topic. Today, Google announced a change in its search results to offer users more detailed articles on broad topics and subjects.

The reworked search results pages will include relevant in-depth articles from major publications, papers and blog posts which will be featured in the center of the page (Google Confirmed). Google’s algorithm will pick these automatically based on many signals, metrics, and parameters.

If you are a publisher or a blogger and looking to include your articles/posts in those blocks of results, you have to make sure that you are providing content that is meaningful, useful, and informational for users and readers for the topic which they are searching for.

However, Google research says that 10% of the queries are the ones that users type to learn about a broad topic, and by doing this re-configuration in search results, they look to solve the purpose of such users.

For now, this feature is available for the English language only, and good thing is that there is no white list or any selected list of publishers; it’s open for everyone, anyone can get their articles/contents featured in search results by following Google Webmaster Quality Guidelines, parameters as explained and by following these steps:

  • Use of schema.org “article” markup.
  • Make sure that the author of the article should have a Google authorship markup.
  • If your article has more than one page, try to add rel=next and rel=prev for pagination.
  • Your organization’s logo.
  • Great quality content with in-depth information.