Link disavowal services can be defined as the process of searching, analyzing, and reporting external bad links to search engines for not counting to rank websites. Both Google and Bing have their Disavow Links Tool where any publisher can report a list of bad, unnatural or unwanted external links which are not be considered while calculating a link juice for ranking of a website or page. Filing a reconsideration request with the search engine after uploading a list of unwanted inbound links via Disavow Links Tool is also considered as part of this service. Following activities are part of this process:-
- Extracting a complete list of external inbound links.
- Analysis of link profile to determine the bad links.
- Link removal process
- Preparation of CVS file for uploading to Disavow Links Tool
- Filing of reconsideration requests with search engines.