As we know that few posts have been written on de-indexing of Web directories from Google index after the penguin update. A few days ago SubmitShop also published his own views that why Google is not against Directory Submission Services.
Google likes topical web directories and high quality directories, it’s true that over time, Google index has been filled by 1000’s low-quality web directories which have no real value for end-users as well as Search Engines. In most cases, those types of directories are run by the same owner made for submission only.
Today, I will try to explain how to identify these low-quality web directories so that you know in advance where to submit your website.
Before that, one main question arises why did sites got submitted in these low-value directories when projects handled why leading SEO companies or experts. The reason is that many SEO firms, consultants, or webmasters outsource directory submission services to small SEO companies or Freelancers to reduce costs who have no idea which directory is low quality and have spam like parameters; these freelancers are only concerned for the completion of projects and hence compromising with the quality of the submission.
With help of the SubmitShop in-house research department, I will summarize the following points, with which you can easily track down which directories are spam and low quality.
- If most of the directories are in the same IP, this can be checked in IP-Report.com or any other in-house tools, you can check bulk directories and sort by IP’s
- If those directories are using the same type of template with only variation of Logo or Color change (Worse case some directories even do not bother to change logo also), it shows that directories are run by only one provider.
- If all directories are using the same software, the software can be PHPld, eSyndicate, etc
- If all the directories have the same whois address, keep in mind that Google has more advance technology to track such networks
- Same Adsense publisher code on all directories.
- If they are using the same readymade category database on most web directories.
- Check if they are built on dropped domains, these directories can have Page rank but no domain authority.
- Check if directories have low authority in Open Site Explorer
Here at SubmitShop, we have a separate in-house research team, which checks each and every web directory for quality parameters and eliminates low-quality web directories on regular basis. So it’s essential, that when you next time outsources your SEO project, you should take care of these points and make sure that SEO companies have such parameters to avoid low-quality submissions. You can rely on Submit Shop directory submission services for quality links.