Replying to a question raised by Eric Enge that link building is illegal now, Google’ Matt Cutts clarified that all link building is not illegal except some link methods like hacking blogs etc.  In an interview with “Eric Enge”, Google want webmasters to change their thinking about how they build links, they need to reverse their process and should really think first about compelling contents or great looking website and by doing this, you are getting others to links you automatically due to the quality of your contents. So you need to drop your thinking of first getting the links, instead try in such a way that people should link you due to quality of your contents or website.

We all know that links have been the main factor behind Google’s algorithm success for rankings and popularity. Moz in search ranking factors survey 2013 confirmed that SEOs still give more value to links as compare to other ranking metrics

“Links are still the best way that we’ve found to discover that, and maybe over time social or authorship or other types of markup will give us a lot more information about that.”

Matt agreed that cool way to do link building is to create your strong presence on social media sites like Twitter, Facebook, Google+ with valuable followers than create quality content and share it to improve your visibility and it help in ranking. Matt Cutts advised to get good rankings you must build a fantastic website or high quality content that your website users love and further share a link with their friends .

Matt gone further in more detail about link building methods via press releases, content syndication and guest posts.