We have seen that after recent Google Algorithm updates like Panda updates and Vince update, Google is giving more importance to Brand Names, for example when we type in Google “handbags” it is showing more results where you can see various brand names related to Jackets. Here at Submitshop Blog, We will try to find out how Google determine if certain search is related to any brand name and what brand signal Google needs to see while giving importance to certain brand names.

If you will search in Google “handbags” it will show extra results with brand names which can send you extra traffic and sales.

Brands:
Coach Chanel Gucci Louis Vuitton Prada
Stores:
eBags Handbag Heaven Debenhams Overstock Macy’s
Types:
knockoff inspired leather purses hobo

How Google see if its brand names?

After reading this post you will be able to find out how to rank on brand names and get extra traffic from Google

  • 1. Google Search Terms and Clicks – First signal for Google is various search terms and clicks on them from web users. If user searched for Brand names, it will be surely first result in Search and if he searched any keyword, it may be 2nd or 3rd or any other search position he clicked. For example if user entered “Submitshop” he surely will click the first result which is Submitshop.com why which Google comes to know that Submitshop is brand name. If user is going to search for “SEO Company” he may click on any of the result from top 10.

    In Google webmaster tools, we have also seen that “Submitshop” will have higher CTR as compared to “Submit Shop” which also shows that brand names have always higher CTR because many user only comes to search certain brand names which produces higher CTR.

  • 2. Anchor Text Linking – Anchor text linking also plays important part for Google to determine the brand signal. If certain website is linked with only one or two target keywords, its not the brand signal, if its linked naturally on various terms related to Brand with variation, Google comes to know that its Brand Name for example, If Submitshop is linked with various anchor texts naturally like

    Submitshop.com
    www.Submitshop.com
    http://www.submitshop.com
    SubmitShop
    Submit Shop
    Submitshop SEO

  • 3. Social Media Mention – Social media also plays important part for giving a Signal to Google to make sure of certain term is brand name or not, Social media user comes from wide range of areas and any mention of these social networking websites of your brand names plays important part for ranking of your website in terms of brand. Also if you have profiles created in all Social Media sites with your brand names, it also helps in Brand signal. For example, having Submitshop mentions in twitter, facebook, Linkedin, Plus One and other social media sites and if Submitshop user names is reserved on all social media sites.
  • Keyword Search Volume : Keyword Search Volume like “Nike shows” Nike Jackets” also gives Google more signal of Brands, if you will search here http://www.google.com/insights/search/, you can check keyword trend and search volumes. Let us see on http://www.google.com/insights/search/#q=handbags, you will see that its shows as following trends

    coach handbags 80
    louis vuitton handbags 50


    These search volumes helps Google to determine brands and display in search terms when we searched for keyword “Handbags”

    Google also calculate news mentions while giving importance which brand name to display.