SEO stands for search engine optimization or search engine optimizer. Search engine optimization is a process or steps taken to help a website or webpage or any content to rank higher on Google for a related keyword or search phrase.

SEO is the process of optimising a websites performance with search engines such as Google so as to achieve better results for your website for relevant search terms. Achieving higher positions in search results helps other businesses and individuals to find the products or services you have to offer.

SEO offers one of the highest returns on marketing investment and so has become an essential marketing strategy for businesses who wish to reach new clients and customers.

How do you optimise a website with SEO

There are 3 areas of Search Engine Optimisation which are essential for a successful SEO campaign. The 3 areas are Search Analysis, Onsite SEO and Offsite SEO.

Search Analysis is the process of looking at what people are searching for in relation to a product or service you provide in order to create ‘Keywords’ or search terms that will provide the foundation for a successful campaign. Many businesses make the mistake of going for the obvious search terms but the competitiveness for obvious search terms means that an SEO campaign will not succeed due to the competition being too strong. Evaluating the competition is essential for achieving effective results.

Onsite SEO is the process of applying what was learned from the relevant search analysis to a website. This involves editing website ‘meta tags’ and evaluating the content on a website. Meta tags are not always visible on a website but they are embedded within a website’s code and search engines such as Google will be able to read them. The content on a website also needs to reflect the targeted search terms and the linking of a website page also needs to be considered.

Offsite SEO is the process of promoting a website on the world wide web in order to build up links from other websites to your own. These links need to come from respectable sources and should be relevant to the content on your own website. The building of links to your website is noticed and indexed by the search engines and when these links are ‘genuine’ rather than fake or from spam associated sources, this greatly helps the performance of a website within the search results for the targeted search terms.

Why Is SEO Expensive?

SEO campaigns require a huge amount of time if they are to be successful and to be safe for both your website and your business’s reputation. There are many other companies that offer very cheap packages but such packages involve building non-relevant links using dated techniques which can actually harm both your search engine rankings and your business’s reputation through penalties delivered by Google or through having your business associated with less than trust worthy sources.

An effective online marketing campaign needs to be a genuine promotion of your business on the web rather than just trying to trick search engines.

What Local SEO Package includes

Research your industry to assist the development of relevant quality content
Keyword and competition analysis
Enhancements to your website’s metadata and content (changes only made after client approval)
Creation of quality content included
Online marketing of content via social media platforms and other promotional websites
Quarterly reports to show campaign progress
Online promotion provided in accordance with Google’s guidelines
Min term of 6 months then free to cancel at any time

In the positioning industry, we distinguish two varieties, just like the movie powers of good and bad:

White Hat SEO: Uses techniques recommended by search engines. It does not get results through cheating. It makes sure that the content is created for users, not for machines.

Black Hat SEO: Uses techniques banned by search engines. It achieves results faster, but unstably. Black Hat reaps the benefits until he is caught, and after a penalty is imposed, he creates a new service – the brand changes, but the mechanism remains.