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Tips and Articles

Skills Which Transform Digital Marketing

by Mohnesh Kohli • May 4, 2016

We have all heard about the new statistics coming up for the 2016 digital market and the rise of the digital economy. ‘Perfect’ and we think this is the new start to our great career? No, there is one thing every digital marketer is worried about, skills. Yes, the skills we need to excel in […]

How To Pitch Influential Bloggers Effectively

by Aprajita Kohli • October 31, 2015

Let’s Pitch Correct! While pitching a blogger ( also known as blogger outreach )make sure you don’t harass them. The first and the most important step is to make your communication more personalized. Use blogger’s name while addressing the mail, don’t make them feel they are just part of automated emails sent by your system. This […]

Matt Cutts Advice on Ecommerce Website Product Pages That Are No Longer Available

by Mohnesh Kohli • March 19, 2014

Matt Cutts, in his recent video explained about ecommerce product pages which becomes as no longer available when product is sold or out of stock. Matt said that it is must that you take care of usability and should render correct page to the visitor seeking the information, you should make such pages as 404, […]

Innovative methods of Link Building for local rankings in 2013

by Mohnesh Kohli • December 12, 2012

Local rankings are one of the important aspects to increase your sales and traffic in 2013 with rise of Panda and Penguin, Some of the businesses like lawyers,  plumbing etc are the ones which depends mostly on local customers. Today we will be discussing some of the great methods

How to Make Natural Anchor Text Link Profile

by Mohnesh Kohli • September 11, 2012

As we all know that Penguin update is focused on low quality links as well as anchor text over-optimization of back links. Now its must to maintain a natural anchor text profile by mix of anchor texts and organic linking methods . It will be good to have 70% non-targeted and 30% targeted with good […]

Benefits of using high authority profiles for link building

by Mohnesh Kohli • August 2, 2012

As we all know many websites are being affected due to Penguin algorithm, Google is sending messages to webmasters for removing low quality links, or in some cases also noted that keyword rankings and traffic gone down without any warning message in webmaster tools. As Google also clarified that Penguin is not penalty, rather its […]