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Tips and Articles

Skills Which Transform Digital Marketing

by Mohnesh Kohli • May 4, 2016

We have all heard about the new statistics coming up for the 2016 digital market and the rise of the digital economy. ‘Perfect’ and we think this is the new start to our great career? No, there is one thing every digital marketer is worried about, skills. Yes, the skills we need to excel in […]


How To Pitch Influential Bloggers Effectively

by Aprajita Kohli • October 31, 2015

Let’s Pitch Correct! While pitching a blogger ( also known as blogger outreach )make sure you don’t harass them. The first and the most important step is to make your communication more personalized. Use blogger’s name while addressing the mail, don’t make them feel they are just part of automated emails sent by your system. This […]


Innovative methods of Link Building for local rankings in 2013

by Mohnesh Kohli • December 12, 2012

Local rankings are one of the important aspects to increase your sales and traffic in 2013 with rising of Panda and Penguin, Some of the businesses like lawyers,  plumbing, etc are the ones that depend mostly on local customers. Today we will be discussing some of the great methods


How to Make Natural Anchor Text Link Profile

by Mohnesh Kohli • September 11, 2012

As we all know that Penguin update is focused on low quality links as well as anchor text over-optimization of backlinks. Now it must maintain a natural anchor text profile by a mix of anchor texts and organic linking methods. It will be good to have 70% non-targeted and 30% targeted with a good mix. […]


Google Webmaster Tools now shows most recent links

by Mohnesh Kohli • July 19, 2012

Google Webmaster Tools now have the option to download the most recent links, downloaded excel has two columns, Link URL and date on which Google discovered the link. Here is screenshot for the same Matt Cutts tweeted this feature   You can now download links from Google *sorted by date*. Nice. Look for “Download latest […]


Google Penguin Algorithm Which Links are Bad?

by Mohnesh Kohli • June 5, 2012

Google Penguin Update held on 24th April 2012 and its further Refresh Know as Google Penguin Update 1.1 has hit the SEO market with an over-optimization penalty and put the all search engine optimizer, Internet marketers, and webmaster in confusion which links are bad and which links are good. Many webmasters are unable to decide […]