Google commenced a link spam algorithm update from 26th July 2021 which will be completed in the next two weeks. This algorithm will identify and nullify link spam more broadly, across multiple languages and all websites taking part in link spam via affiliates links, guest posts, sponsored posts without qualifying your links as sponsored, ugc, nofollow and will see a change in ranking in the coming days. The update is for both inbound and outbound links.

Google announce link spam update

In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “link spam update.”

We all know that backlinks in the content are one of the major factors in the Google algorithm for ranking of websites in search results. Google has its linking scheme guidelines to be followed for links acquisition or creation. We are watching that Google since 2002 is fighting with link spam which is created by back hat SEO companies or spammers.

Why does Google need to again modify the link spam Algorithm?

You must have seen that guest posts, blog posts,  paid blog posts, and sponsored posts linking are considered good links, and demand for such links is increasing. If you are into the digital marketing industry you must be getting more than 8 to 10 mails daily for guest posts. Guest post PBNs are increasing day by day. Even the original blog owners are not ready to publish any content without exchange of value i.e money, gifts, reciprocal links, or free services. Indirectly you can call it a paid link selling content by bloggers. Even in Digital PR if you approach the website or blog owner with quality content for their users mostly ask for money.

Google on fighting with link spam

Overall, the effectiveness of link spam has been greatly reduced over the past two decades, thanks to our constant improvements in our ranking systems and spam detection systems.

This is another attempt by Google to warn site owners to keep away from linking spam. Google agrees that most of the websites are following guidelines and creating high-quality content to give a great user experience but still, it believes that many sites intentionally build spammy links with the intent of manipulating ranking, often in deceptive ways.

Google advised the site owners to follow the best practices for inbound and outbound link creation or acquisition. Advice site owners to give more attention to creating high quality content and improving user experience instead of wasting time on manipulating links.

Google understands websites and blogs have to monetize their content to keep going one web as they have their cost of the domain, hosting, designing and content, etc. Google is not against the guest post, sponsored post, or affiliates link but warns for overdone and not annotated correctly.

Google wants you to qualify your outbound links. You must tell Google your relationship with the linked page. To do that, use one of the following rel attribute values in the tag.

  • Affiliate links: affiliate programs must be marketed with rel=”sponsored”. It also includes advertisements
  • Links from sponsored posts: – Links that are advertisements or paid placements (commonly called paid links) are to be marked up with the rel=“sponsored” value.
  • Links from guest posts: rel=”nofollow” tags are to be used for all kinds of guest posts, sponsored posts, paid reviews, and link insertions.

Google wants manual action if the linking guidelines are not followed properly. If Google finds a blog or website offering too many blog links or sponsored posts, affiliates links, paid link insertions without using the qualifying tags it may implement both manual and algorithmic actions to penalize the website or blog.

Google Warning for violation of guidelines

When we detect sites engaging in either publishing or acquiring links with excessive sponsored and guest posting without proper link tags, algorithmic and manual actions may be applied, similar to affiliate links.

Finally, Google understands that blogs and websites need monetization to run their web properties. Google will not mind the links in your content if they are limited to few posts or reasonable with qualifying tags. Link spam algorithm is going to affect digital marketing agencies, search engine optimizers ( SEO), guest bloggers, blogger outreach, digital PR, and content marketing agencies. The update already affected many websites in the last few weeks.