In an important change to manage your AdWord account location extensions faster and easier, Google will now use local extensions stored in your Google Business Account.

So what is changed for you as AdWords account manager? If you are using Google Local Extensions, now you will have to update locations at your “Google My Business Account” as compared to before, which was managed within the AdWords account. Google will use the same address and locations defined at your business account level (formerly Google Places for Business).

So if you have any manually defined extensions in your account, Google will remove those; Google also said that non-updated extensions would be removed from your account.

With this updated feature, you can manage your local address edits, deletions, and updations for Google Maps and Adwords from a single place within your Google Business Account.

Note: Google Adwords is now known as Google Ads.

What is Google My Business Account

Google Business Profile is a simple tool for businesses and organizations to manage their Google internet presence. A Google My Business account is the only way to claim ownership of your Business Profile, maintain it, and access extra free tools to boost your exposure on Google. You can read and respond to reviews from your customers. Discover insights into how customers look for your company and where they come from. In Search and Maps, you can also find out how frequently people call your company from the phone number listed on local search results. Listing on Google business is the best local citation on the web.