Today Matt Cutts released a video on Youtube giving warning against advertorials or paid content. Is this new video a change in Google policy in terms of dealing with such paid/sponsored content used to increase the authority or ranking of the website in search engine result pages? It may be, we have also seen that recently Google took action against many UK newspapers for publishing such paid content in order to manipulate search engine ranking of advertising websites. It seems that Google has just cleared his views more clearly by publishing this video.
Google has been already saying that editorial votes should not be based on money, paid endorsement, and content published should be disclosed. We all know that newspapers, online publishing magazines, and such high popular websites have high authority in Google’s eyes and if contents/reviews published on these sites have direct links to commercial websites; they are passing high value to those sites, which in turn helps to increase Google rankings. For all such content, Google wants that all paid links should be marked as rel=nofollow so that they represent clear and conspicuous disclosure to the reader that it is advertising or sponsored stuff.
If you are not marking such content as a paid story by labeling it an advertisement or sponsored story, you are inviting Google to take action against you in the future.
So if you are already publishing sponsored content, advertorials or paid content, it’s time to disclose the same for your readers. Sometimes it happens due to the fact that bloggers/webmasters not aware of Google Webmaster Guidelines.
Now real question is that by doing this, Google is after paid content, articles, and mainly guest blog posting which gained higher popularity after penguin update and increased at a rapid speed these days. Now Google wants to know from yourself if the content published by you is paid/sponsored or advertisements. Organic guest posting with clear clarification is not bad.