Bing published its first set of webmaster guidelines for website owners so as to provide general guidelines to follow for fair and best practices related to SEO for Bing search engine. You can find them under the Help Section of Bing webmaster tools under the heading “Content Guidelines”.

The guidelines cover the following areas:-



Social Media

Content Links

Things to Avoid

The major difference between the Bing guidelines and Google Guidelines is that Bing is providing broad coverage and not in-depth study. They have even stated that:-

“They are not exhaustive and you should not expect to find deep, technical answers in them. They are intended to help most business owners understand the broad strokes of search marketing. “

For more in-depth information you can check out their Webmaster FAQs where a PDF document can be downloaded from the Bing webmaster tool section.

In addition to this Bing has also announced six free webmaster webinars covering different aspects of on-page SEO as well as off-page working of search engine optimization. The schedule for the same are:-

SEO 101 – November 28 @ 12 Noon EST

Crawling Basics – December 11 @ 12 Noon EST

WMT Overview – January 10 @ 12 Noon EST

Authority Building – January 24 @ 12 Noon EST

Search / Social Overlap – February 7 @ 12 Noon EST

Tomorrow’s SEO – February 21 @ 12 Noon EST

These are free for all on registration and more information on the same can be checked here.