There has been news going around that Google Panda 2.5 update has happened. There have not been any official confirmations by Google itself.

Google has denied sharing anything about what type of site, content targeted by panda 2.5 however their statement is as:

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

Discussions on various forums like Webmaster World and Blogs are going on and there is a mix of losers and winners in this and Google’s own is in the winner.

Views of other site owners and SEOs are still coming in. Let us see what this update brings for all of us.

What we noticed is that more importance has been given to the world’s top brands and Google’s own properties. A site having Video has been preferred.