If you have checked backlinks today for your site in webmaster tools, you may be surprised when you see them. It seems like most people’s link counts are incredibly inflated. Google seems to show 10 times more backlinks count as compared to the usual link count it was used to report in webmaster tools.

This major inflation of link counts in Google Webmaster Tools has been noted and verified as real counts.

Google has confirmed this huge increase (few noticed fewer links) in the number of links being displayed, it is Caffeine related.

JohnMu of Google said in a Google Webmaster Help thread:

“Yes, we revamped the data behind the backlinks feature in Webmaster Tools — it has started using more data from “Caffeine” for some sites and is planned to continue with a bit more data in the next week or so. The goal is to have more fresher & up-to-date data their :-).”

So we will have now more data to research our backlinks and rankings.