Google has finally rolled out Google Caffeine in full swing last week and claims to be the largest collection of web content ever offered. Google Caffeine is a new system of indexing to determine how the website or web page should rank on search engine results. Google admits that the main purpose of such changes in indexing method is to help the users not the advertisers or the webmaster or web owners.

Google’s aim is to crawl the web regularly and present the live index to the users rather than a few week-old data. Google is handling 400million search queries a day. Google staff says that people’s expectation has changed from the last 10 year now people or users need instant fresh information immediately which can be delivered by Google caffeine.

Google Caffeine changes in search results may not be more visible to ordinary users but webmasters or intensive searchers may find the changes immediately and it is going make a lot of effect on the business online. The companies which are having more than 90% online business may find it difficult with these changes.

SEO should understand Google Caffeine immediately to save their customer from negative effects on ranking. They should make an analysis of their customer site from Google Caffeine’s point of view and should make changes immediately.