Google started with this example while mentioning new update of “Freshness Algorithm”, Google says

“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.”

It seems that Google is getting more closer and closer to realtime search in terms of providing best user experience. Now you can find the latest and fresh information for each search term called “Freshness Algorithm”. This algorithm change will have positive and negative points as well, we will try to find out.

What is Freshness Algorithm ?

Google have explained it like

“If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

Freshness Algorithm came after the updates of Panda updates (12% Change) and last year’s caffeine update, according to google new algorithm will make the search results “fresh” and also the results will change for about 35% of all searches, so what things it will change

  • 1. Recent events or hot topics
  • 2. Regularly recurring events
  • 3. Frequent updates (Social Media)

Recent events or hot topics are those for which you want latest information immediately, like for [nba lockout] where you may even get minutes old information
Regularly recurring events like [olympics] etc where you want most up-to-date results
Frequent updates (not really a hot topic) means auto prices, features etc which can change frequently

Seeing that these changes will effect 35% of all searches, its the biggest Algorithm change by Google as Panda was only 12%.

Let us see how Google will come to know whats the fresh and not the duplicate or repost of the same contents. if you post some fresh blog and news update and then someone else posted the same with some changes in it, so whats fresh in those terms and which one be ranking and given reputation.

I think we will like Google to come with search ranking factors to determine quality when it wants to rank something is both fresh and good.