• In the  browser toolbar
• In list of favorites
• In search engine results
• In social media sharing

It is not sure that Google will show your title . In some case where Google thinks that this page should have some other title, it may rewrite and produce its own title to your webpage in search engine results.

It is also not easy to make an effective title of your page, as you have only 60-70 character to tell all about your page.  The following thing you must take care while make a title tag of your website homepage and other pages.

1. Initial letters of all words used in title should be in Capital.
2. Title should not be less than 30 character.
3. Title length should be between 60-70 character including blank space.
4. Start the Title with main keyword ( only once) of your page
5. Try to use key phrases instead of keywords.
6. Title should be relevant and descriptive.
7. Avoid just keywords stuffing in title.
8. Do not repeat the same keyword or phrase.
9. Do not use the stop words in Title tag.
10. Mention the company name or brand at end of title.
11. Separate your company or brand name with hyphens (-) or pipes (|)
12. Create compelling title tag keeping in mind both search engines and users experience.
13. Consider Geo-Targeting for regional or local sites.
14. Unique title for each page of your website.
15. Avoid commas, special characters and overuse synonyms.
16. Write the title after you have finished the writing and optimization work of the page.
17. Do not copy the exact text from your page  and put it as title.

Title tags has to be effective, readable, relevant, persuasive and descriptive,. Title should be short, start with main keywords, also include company or brand name. Title tag should be created both for user experience and search engine optimization. Meta tag optimization is not complete without this tag.

Google also explained other types of Spam where it uses combination of manual review and automatic computer algorithms. Some examples are:

• Cloaking and/or sneaky redirects:
  Type of spam which delivers or redirects different pages for search engines and actual users.
• Hacked site (Malware or Hacked):
  Type of spam being generated from hacked sites with malware or by inserting redirect codes. The sites are those which are hacked by poor scripting code or gaining access to passwords of FTP’s.
• Scrapped OR Thin content with little or no added value:
  Type of spam used to create pages by scrapping contents from other sites or by spinning the low quality contents.
• Hidden text and/or keyword stuffing:
  A method still being used by some black hat SEO’s with CSS div tags or by colour changing of text to hide it from users, but showing to search engines.

Pure Web Spam is the largest contributor of spam type in Google Index. Many people create pages with little or no content for acquiring links only, and if you see any SEO tools or techniques which assures you to create 1000’s of links within few minutes, you should try to avoid such methods. You should also avoid such SEO Companies which take help of Pure Spam methods to rank your website.

1. Cloaking and/or sneaky redirects
2. Unnatural links from a site
3. Hacked site
4. Spammy free hosts and dynamic DNS providers
5. Unnatural links to a site
6. Hidden text and/or keyword stuffing
7. Thin content with little or no added value
8. User-generated spam
9. Parked domains

1. Perfecting Keyword Research and Targeting
2. Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO
3. Ensure title tag is  less than 65 characters including spaces.
4. Ensure description tag is less than 155 characters including spaces.
5. Creation of meta description tags of the page including tagged facts and  structured data about the Page.
6. Creation of search engine friendly URL with relevant keyword or phrase with shorter length.
7. Creation of static URL, avoid dynamic URL and session ID
8. Creation of Meta Robots to allow the search engine to index the web page
9. Creation of Meta Keywords Tags although not much considered by search engines.
10. Creation of <Language> meta tag If your site is language-specific,.
11. Use Canonical URL Tag  to avoid duplicate content on your site from search engines indexing.
12. Optimization of Global Navigation Link Structure
13. Optimization of Breadcrumb Navigation Links Structure
14. Optimization of Alternative Link Structures
15. Ensure the use of three essential structures in site building i.e sequences, hierarchies, and webs.
16. Decision on percentage of internal links on a page
17. Decision on  link location in Top menu, sidebar and footer.
18. Use of varied  anchor text in Internal linking
19. Decision on number of Internal links within the content.
20. Use of nofollow and dofollow Links
21. Adding some outbound links on a page which has value to your site users.
22. Make analysis of website ability to support browsing by testing it interactively
23. Content optimization
24. Checking Keyword repetition is done within reasonable parameters.
25. Checking Keywords placement on important locations of the page also known as Content Structuring
26. Ensuring optimum keyword density
27. Use of Keyword variations including synonyms, singular and plural forms.
28. Optimizing your sub- titles and proper use of header tags H1, H2 and H3
29. Creating keyword prominence, frequency and proximity
30. Use of Hyphens or underscore in keyword separation.
31. Use of image title and an “Alt tag”.
32. Creating image name with your keyword or pharase
33. Using a Keyword in bold/strong
34. Use on the targeted keyword term/phrase in Italic/Emphasized
35. Avoid Using frames
36. If flash used do add the additional description in text.
37. Proper use of Java script as search engine cannot index content in Java script
38. Ensure proper site accessibility
39. Ensure IP address is not blacklisted
40. Check For broken links, 404 errors and dead links
41. Creation of Sitemaps in text, HTML, RSS, ROR and XML
42. Creation and Validation of Robots.txt File
43. Creation of 310 and 302 redirection by using .htaccess file
44. Optimizing your 404 page
45. W3C css validation, checking your cascading style sheets (css) and (x)html documents with style sheets
46. Google Analytics Account Set
47. Create RSS feed and display RSS feed on website
48. Create and Manage Google, Bing and Yahoo Webmaster Tool
49. Google page speed test to evaluates the performance of web pages
50. Google video sitemap generator

At last do not over optimize the  page for your keyword or phrase. Try to make your page optimization keeping in view your users not the search engines. You must check that there should not be any hidden links or text. Do check clocking also.

“Please be wary if someone approaches you and wants to pay you for links or “advertorial” pages on your site that pass PageRank. Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results.”

• Extracting complete list of external inbound links.
• Analysis of link profile to determine the bad links.
• Link removal process
• Preparation of CVS file for uploading to Disavow Links Tool
• Filing of reconsideration request with search engines.

We are all looking forward to face this Year of 2013 with renewed energies, passion, dedication, hard work and bout of full on strength. So once again wish each and every past, present and future clients, customers and patronage of ours a Very Happy and a Prosperous New Year 2013.

1. Give Discounts to get reviews for your services: Offer discount on your local listing +1 page or any other social media, and in return you can ask for a honest review of your services, one of the most white hat method will be to ask review of your services as soon as your team finish the work at client place.
2. Guest Blogs on Local industry blogs – Guest blog posting is 100% natural method of link building, You can search for local industry blogs, write a great post on your niche providing good information which should be useful for readers and approach those local business blogs to publish your blog, in this way you will get top quality incoming links from local trusted sites which will enhance your rankings as well as you will get direct business from readers. If you do not have time for all this hard work, you can always hire expert guest blogging services.
   
   
3. Leave Thoughtful Comments on Local blogs/Forums : A lot is being said about comments or forums, but if you really take part in trusted local communities and leave thoughtful comments, you can even get great quality links as well those who are reading your comments can send direct business to you. You need to informative in all this process.
   
   
4. Testimonials for Local Businesses: This is also great method to leave testimonial of local business on review sites with all the contact information and link back to your websites, Google and other search engines take notes of all these mentions, co-relations as well as determine locally relationship while ranking your business for local rankings.
   
   
5. Claim your business listing on Google : Google places are free to claim your listing, and mentions of your business address with sitemap location as well local tags, can boost your local rankings in Google at rapid speed. If you do not have Google places listings, you are missing lot of traffic. Now you can also find Google Local in your Google+ page as they are part of Google Plus.
   
   
6. Getting reviews in Local business directories or review/reputation sites: There are many trusted review sites as well local business directories. Best way to start is getting your business listed in Google Places as discussed, Yelp, Yahoo! Local Listings, Bing Local, Citysearch and Insider Pages etc.
   
   There are some great business reviews or reputation sites as well like TrustPilot etc; you will also find niche specific sites like Tripadvisor for travel. In addition to all these, each city or country always have local business directories where you can get your business listings and they are stamp of approval for Google and other search engines that you are based in that area and you should be ranked for the same.

If you have any ideas for any other off page methods for local rankings,  you can leave in comments or send us directly

Google says that Google+ is growing as much as Facebook in terms of active users and if we combine all type of Google users, its much more than those of facebook users, may be Google is trying to bring all users at Google+, Vic Gundotra, Google’s senior VP of engineering announced on Official Google Blog post at Google which also says

Today Google+ is the fastest-growing network thingy ever. More than 500 million people have upgraded, 235 million are active across Google (+1′ing apps in Google Play, hanging out in Gmail, connecting with friends in Search…), and 135 million are active in just the stream.

So what it means for you as Google+ user and What’s so great about Google+ Communities

• You can create public or private communities
• Divide communities into niche or topic specific such as SEO, photography, Linux etc.
• Option of moderator approval before new user can join the community
• Create a set of guidelines for the community
• Create categories and discussion topics
• Start video hangouts with other community member
• Create events for the group
• Integration search, Gmail, Google Talk and YouTube
• You can invite other members to Join the community

Defiantly they are not as powerful as those of discussion forums and bbs which have been the first choice for participating but still it is great additional feature introduced by Google and its much more powerful as compared to groups from Facebook or yahoo. Share you views about Google+ communities with us.

The question which is raised from time to time by the guest bloggers and blog publishers what should be the minimum words in guest blog which will considered as organic content by the search engines. or What minimum words articles will get more acceptance from guest blog publishers. The debate is resolved by John Mueller Webmaster Trends Analyst at Google Switzerland. According to John Mueller more important is quality, usefulness, uniqueness and originality of contents. He support by example that tweet of 140 words at Tiwtter is considered as good.

Googlebot doesn’t just count words on a page or in an article, even short articles can be very useful & compelling to users – Make sure that your content is really unique (not just rewritten, auto generated, etc) and of high-quality. Google Webmaster Help

I have written this post to draw the attention of Guest blog publishers or blog owners who demands for minimum of 800 word of blog post. If the contents are good less words will work.