» Social Media

Google+ Pages for Businesses, Brands and Places etc

Aprajita Kohli — Tue, 08 Nov 2011 08:35:26 +0000

We have seen that Google banned Plus One Profile accounts which were using business names or Brand names and only real names were allowed in Plus One profiles. Now we see why Google was doing that. In actual Google was planning Business pages for users same like Facebook pages which can be used for anything.

Google today launched Google+ Pages, to give more strength to its social networking platform allowing Businesses, Brands, Shops, Evens, Products etc to create dedicated pages. Every user who has Plus One profile account, can create Google+ pages using the Create A Page link (https://plus.google.com/pages/create) .

Google+ Page can be created in any of these five categories

Local Business or Place
Product or Brand
Company, Institution or Organization
Arts, Entertainment or Sports
Other

Local Business or Place: If you have local business providing services to local people or pages for Local places. Local pages will include a map of the business’s location and feature its address, phone number, and hours of operation. Please be sure that its different from Google Local Search Places because it allow users to engage with and share contents and information as well as build relationships and interact directly with customers.

Product or Brand: If you are Brand or having Products, We can have Page for SubmitShop as brand and separate pages for its products as well.

Company, Institution or Organization: If you are service Provider Company like Submitshop or Institution like IIT or Organization like world health organization.

Arts, Entertainment or Sports: Pages related to Arts, sports or Entertainment etc

Other: Anything which can not be defined in above categories

How to Create Google+ Page ?
Let us create one for Submitshop which will explain better the process of creating Google+ Page

When we open this page https://plus.google.com/pages/create to create page for Submitshop, it will look like

We have added Brand name as “Submitshop”, Website URL column will allow your user to send more traffic to website, so we added it as http://www.submitshop.com.

In next screen it will ask you to added 10 tags which better describe your business. We can also add Brand logo in this screen

After filling all the details, it will look like this

Posts section will show recently shared posts by you

How Google determine if its Brand Name or Not

kevin — Mon, 07 Nov 2011 08:53:05 +0000

We have seen that after recent Google Algorithm updates like Panda updates and Vince update, Google is giving more importance to Brand Names, for example when we type in Google “handbags” it is showing more results where you can see various brand names related to Jackets. Here at Submitshop Blog, We will try to find out how Google determine if certain search is related to any brand name and what brand signal Google needs to see while giving importance to certain brand names.

If you will search in Google “handbags” it will show extra results with brand names which can send you extra traffic and sales.

Brands:
Coach Chanel Gucci Louis Vuitton Prada
Stores:
eBags Handbag Heaven Debenhams Overstock Macy’s
Types:
knockoff inspired leather purses hobo

How Google see if its brand names?
After reading this post you will be able to find out how to rank on brand names and get extra traffic from Google

1. Google Search Terms and Clicks – First signal for Google is various search terms and clicks on them from web users. If user searched for Brand names, it will be surely first result in Search and if he searched any keyword, it may be 2nd or 3rd or any other search position he clicked. For example if user entered “Submitshop” he surely will click the first result which is Submitshop.com why which Google comes to know that Submitshop is brand name. If user is going to search for “SEO Company” he may click on any of the result from top 10.

In Google webmaster tools, we have also seen that “Submitshop” will have higher CTR as compared to “Submit Shop” which also shows that brand names have always higher CTR because many user only comes to search certain brand names which produces higher CTR.

2. Anchor Text Linking – Anchor text linking also plays important part for Google to determine the brand signal. If certain website is linked with only one or two target keywords, its not the brand signal, if its linked naturally on various terms related to Brand with variation, Google comes to know that its Brand Name for example, If Submitshop is linked with various anchor texts naturally like

Submitshop.com
www.Submitshop.com
http://www.submitshop.com
SubmitShop
Submit Shop
Submitshop SEO

3. Social Media Mention – Social media also plays important part for giving a Signal to Google to make sure of certain term is brand name or not, Social media user comes from wide range of areas and any mention of these social networking websites of your brand names plays important part for ranking of your website in terms of brand. Also if you have profiles created in all Social Media sites with your brand names, it also helps in Brand signal. For example, having Submitshop mentions in twitter, facebook, Linkedin, Plus One and other social media sites and if Submitshop user names is reserved on all social media sites.

Keyword Search Volume : Keyword Search Volume like “Nike shows” Nike Jackets” also gives Google more signal of Brands, if you will search here http://www.google.com/insights/search/, you can check keyword trend and search volumes. Let us see on http://www.google.com/insights/search/#q=handbags, you will see that its shows as following trends

coach handbags 80
louis vuitton handbags 50

These search volumes helps Google to determine brands and display in search terms when we searched for keyword “Handbags”

Google also calculate news mentions while giving importance which brand name to display.

Submit Shop attended MediaPro 2011, London

Megri — Sun, 06 Nov 2011 10:56:35 +0000

Submit Shop a leading SEO services company attended MediaPro 2011 in London, a mega event on effective communications across digital marketing, social and print media for marketers, brand managers, media agencies in the UK which was also attended by many known speakers, marketers and visitors held on 1st and 2nd of November 2011 at the Olympia in London.

Submit Shop Representative Aprajita Kohli based in London attended the MediaPro 2011. At the event, we met and interacted with leading SEO companies, makreting consultants and Digital marketing agencies to demonstrate the benefit of outsourcing search engine optimisation ( SEO) services to Submit Shop. It was good to see the exposure and success brought to the exhibitors from visitors of the UK.

With more than 100 hours of seminars and 50 major brands, MediaPro 2011 was having many interesting topics like Multi-market social media strategy, Digital marketing, customer engagement, Effective Communication, web-based dialogue (By Google) and Social Media and Search Marketing etc. Our purpose of visiting was to seek new contacts from UK SEO for SEO outsourcing services and sharing our views with marketers.

One of the Representative of Submitshop said “We have been able to discuss and interact with leading SEO firms in Uk and discussed about new SEO trends, and shared our expertise in outsource off page seo services in addition to meeting with our Great existing and prospective seo outsourcing clients.”

To find out more about Submit Shop please visit our website at http://www.submitshop.co.uk

About Submit Shop:
Submit Shop is specialist SEO division of Megri Soft Limited established in 1992 operating across the globe. Submit Shop is leading provider of SEO Services including directory submission, link building, forum posting, social bookmarking, article writing and distribution, press release distribution and social media marketing and optimisation with over 220 Staff in Chandigarh India, Megri has over 500 web customers in every major industry.

Contact:
Ms Ritu
SCF 80 Sector 47-D
Chandigarh
160047
+91 172 2631550
pr@megri.org
www.submitshop.co.uk

Google Bot now indexing AJAX & JavaScript

kevin — Thu, 03 Nov 2011 09:23:52 +0000

We know that JavaScript or JS is being used more and more by web designers and developers to improve the usability of the websites. It seems that Google has also given a stamp of approval to use of Java by Indexing of AJAX & JavaScript.

Here is confirmation from Matt Cutts in tweet at his twitter account

“Googlebot keeps getting smarter. Now has the ability to execute AJAX/JS to index some dynamic comments.”

On Webmaster Central Blog, Google has explained it in more detail as well which can be read here

http://googlewebmastercentral.blogspot.com/2011/11/get-post-and-safely-surfacing-more-of.html

Now Facebook comments are being indexed by Google which means many third party commenting software platforms which are based on Java or Ajax like Disqus will be properly indexed by Google, We know that Disqus is widely used by webmasters on Word Press Blogs and Popular blog commenting software.

So now its important that you block Java files in robots.txt correctly which you do not want to get indexed by Google.

Execution of AJAX/JS to index dynamic comments by Google’s spider or GoogleBot also shows that Google has improved its crawling to index content in JavaScript or AJAX as compared to other search engines like Yahoo or Bing.

For SEO’s and Marketers, this is good things as lot of links which were not indexed before this change, will now be indexed and they will get more link juice. It will also change behavior and thinking of SEO’s towards importance of dynamic contents in terms of SEO.

We here at Submitshop tested and found that some of the Facebook comments are being indexed very fast.

Follow SubmitShop on Google Buzz

Megri — Wed, 10 Feb 2010 17:24:54 +0000

Well today when I opened by Google account I see invitation from Google Buzz. I immediately started research on it. How it works. It is easy to operate and we have already been followed by many of our customers or well wishers. We will use this social media to share latest on SEO technology, techniques and methods. You can also find latest news about submit shop SEO services and products with special offers. After making in-depth working we can know which is better Twitter, face book or Google Buzz Follow us on Google Buzz submitshop AT gmail Dot com