Google has explained new method to verify website ownership, Verification by DNS record. It allows you to become a verified owner of an entire domain (and all of the sites within that domain) at once. It also provides an alternative way to verify for folks who struggle with the existing HTML file or meta tag methods. For example, if you have several websites under domain.com, including http://www.domain.com/, http://blog.domain.com/ and http://beta.domain.com/. You can individually verify ownership of each of those sites using the meta tag or HTML file method. But that means you need to go through the verification process three times, and if you wanted to add http://customers.domain.com/, you need to do it a fourth time. DNS record verification gives you a better way! First you add domain.com to you account, either in Webmaster Tools or directly on the Verification Home page. On the verification page, you will select the “Add a DNS record” verification method, and follow the instructions to add the specified TXT record to your  domain’s DNS configuration. When you click “Verify,” Google will check for the TXT record, and if it’s present, you will be a verified owner of domain.com and any associated websites and subdomains. Now you can use any of those sites in Webmaster Tools and other verification-enabled Google products without having to verify ownership of them individually.

Google same like last year came with PR update on 31st December, giving its visiter one more reason to be happy to welcome the New Year 2010. Many websites got positive PR update and even some got high jump in PR which were new web sites. Google has history to update PR at the end of the year or we can say at last date of the year.  So next much awaited surprise by google will be the New Algo Caffeine, which as per many SEO’s will be next big update by google. So let us wait for the next move by google……….