Matt Cutts recently announced during a panel with Danny Sullivan (SearchEngineLand) that Google would be working on a penalty for over optimized sites.

So these new changes or new penalty will targets site’s that overly optimize for search engines for the past few months.

As per Matt Cutts, the new over optimization penalty will be applied into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” so that all sites will have equal chance.

Here is the transcription:

What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.

Are you doing any of these, so now be aware:

“We are trying to make GoogleBot smarter, make our relevance better”

- Off topic in content link buying will be penalized, likes links from blog networks (Those blogs which are made for paid posts on all types of subject as well as Off topic links)



“Looking for those who abuse it, like too many keywords on a page”

It means those type of sites which have a nice homepage, but in footer area there’s lot of text and paragraphs of keywords stuffed content. Its unethical to have a footer with more content below it than above it.



“Exchange way too many links or go well beyond what you normally expect”

This is link exchange which is beyond the limit, you place my link and i will place yours.

Search engines in there results also shows the title, on the basis of which search user click on the results. Here are few quick checks which you can apply to see weith your Title Tag is perfect or not

• Check the number of character used is between 65 to 70, including spaces.
• Check important keywords used in start of Title Tag.
• Check Company name if part of it be used in last of Title tag.
• Check you have not used the words e.g., and, if, but, then, etc
• Check Title tag is descriptive of the content on the page.
• Check it is not using duplicate keywords.
• Check it is not just a stuffing of keywords without any meaning.
• Check you have used the pipes | to separate important (keyword) phrases.

Finally make your Title tag for human not for search engine. It should be page related, content descriptive, short and not keyword stuffed

A title tag is THE MOST IMPORTANT SINGLE TAG in all Meta tags on the page. Do it yourself or take help of some meta tags optimization service company. You can also use the Meta Tag Analyzer to know more about this

• Log in to Google account and sign up webmaster tool. Add your website and verify the site ownership with any one of method for verification given by Google.
• Submit your website home page and few internal pages to Google manually at https://www.google.com/webmasters/tools/submit-url/ .
• Check the robots.txt of your site to ensure that it does not stop Google crawler or bot or spider to come to you site. You can verify it at Robots.txt generator.
• See the meta tags exits or you can add to your page and it allow INDEX,FOLLOW.
• Submit or Share your website to Social media network like Twitter, Facebook, Digg and Google +.
  
• Submit your Rss feed to Feedburner : Feedburner is owned by Google.
• Now create few links from the news, blogs or information websites relating to your theme which are frequently updated there contents. Google bot visit these kind of sites every day.
• Last but not least Ping your site to ping services.

We have been daily getting websites listed in Google index by following above steps. You can do it yourself for free. Good Luck

making automatic spelling corrections
personalizing your search by using information such as sites you’ve visited before
including synonyms of your search terms (matching “car” when you search [automotive])
finding results that match similar terms to those in your query (finding results related to “floral delivery” when you search [flower shops])
searching for words with the same stem like “running” when you’ve typed [run]
making some of your terms optional, like “circa” in [the scarecrow circa 1963]

The + operator has been replaced.

To search for an exact word or phrase, use double quotation marks: “ceo“

Now Google uses the quotation marks operator instead of the + operator. Search function still work but with quotation marks.  Kelly from Google said

We’ve made the ways you can tell Google exactly what you want more consistent by expanding the functionality of the quotation marks operator. In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely. So, if in the past you would have searched for [magazine +latina], you should now search for [magazine "latina"].

My personal opinion is that now Google + is Google social networking and + search command will create a confusion among users.

Matt Says “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines.”

He agrees that there are many Black hat SEO which generate web spam or there are many SEO companies which uses spam method to improve ranking But Good SEO helps people  in finding on search engine what they need

Here is video of Matt Cutt where he said SEO is not a Spam

Google has denied to share anything about what type of site, content targeted by panda 2.5 however their statement is as:

“We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

Discussions on various forums like Webmaster World and Blogs is going on and there are mix of losers and winners in this and Google’s own Android.com is in winner.

Views of other site owners and SEO’s are still coming in. Let us see what this update brings for all of us.

What we noticed is that more importance has been given to world top brands and Google own properties. Site having Video has been preferred.