We have all heard about the new statistics coming up for 2016 digital market and the rise of the digital economy. ‘Perfect’ and we think this is the new start to our great career? No, there is one thing every digital marketer is worried about, the skills. Yes, the skills we need to excel in digital marketing are the main concern.
So lets talk about this.
After speaking to leading digital marketing bloggers and doing some research we could unveil some important tactics which need to be used to build up a good strategy to enter into digital marketing career.
Though reports clearly mention about the niche targeting and bounce rates for emails, it feels the power of email is being underestimated. After all the social interaction and different way of contacting clients, email still proves to be the most secure and personalised way of committing to your clients.
Search Engine Marketing
Let’s divide this into two strategies:-
Optimise your content and website for organic search. This will help you to build more relevant traffic. Customer interaction on website is longer and it will help to get long term customers. Though social media and paid search has own benefits but can also come with up with more bounce rates and less number of pages visited.Organic search helps you to build more traffic throughout the website and not only for particular article.
Another strategy is paying for clicks using Google ADWords.
Building traffic and ranking on search engine is not something you can fix in a day,so keep your focus and keep using your tactics to get there.
Tools and Technology
In the past marketer’s role was to deal with the managing of the advertising agencies and to just get hold of the data, but it seems with the change in time this has Marketer’s need to find out about technology a bit more and the best way to start is developed into much more researched analysis from the free tools provided to understand the traffic more. Facebook insights, Twitter analytics, Google analytics, Canva, Buffer,Hootsuite, Google keyword planners are just examples of some of the tools.These free tools help you to understand the behaviour trends in different countries,help you to make an update on most of the social media at one go. Many tools also provide you with option of planning and managing your spend and workflow provided for managing the traffic.
Content is the key to every marketing strategy. Images, blogs, free eBooks are all form of good content. Content not only help to get good ranking on search engine.Benefits of content marketing are from increased engagement to improved SEO with its unique quality but also engage the real targeted audience.So just write original and don’t worry about your sales.
Mobile responsive is the new magical word when it comes to digital marketing. Not having mobile responsive website is a big No No in digital world. Marketers need to make sure they engage their customers with a website that is mobile ready and have apps to explore the business more.
Visual impression is a mastering tool. Well written text is a must for a good website but having visuals added gets the benefit of creating the increase in impressions.Making these visuals viral is another important task. Regular sharing of images or this also increases the engagement with the customers.Blog posts is worth for the brand awareness of the company.
Social Media Significance
Social media marketing is a good way of engaging with your customers directly, but there are so many social media platforms which one would you go for? The strategy you need to build here is focusing on your potential clients and choosing the right social platform. There are many tools which should be further used to make the connection more effective and reach the goal. The final and most important of all is the content, which needs to be creative and designed potentially.
Design and Develop
Lets understand what the customer is looking for. Developer of a particular website or an app needs to be sure of what their target customer behaviour is. As user experience plays vital role in getting business to the firm. This can be precisely done by user experience surveys and analyzing data.
Digital marketing has always been challenging for marketers but different strategies and tactics with setting your mind on your user is all you need.