What you have read in subject of this post, is true. Get ready for Over SEO Penalty from Google if your site is over optimized.
What Google is trying to achieve is balance between sites which are having great content and value for users Vs sites which are over optimized. Due to good or over SEO, some sites ranks higher as compared to those valued content websites, so purpose is to give equal level to all types of websites.
Matt Cutts recently announced during a panel with Danny Sullivan (SearchEngineLand) that Google would be working on a penalty for over optimized sites.
So these new changes or new penalty will targets site’s that overly optimize for search engines for the past few months.
As per Matt Cutts, the new over optimization penalty will be applied into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” so that all sites will have equal chance.
Here is the transcription:
What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
Are you doing any of these, so now be aware:
“We are trying to make GoogleBot smarter, make our relevance better”
– Off topic in content link buying will be penalized, likes links from blog networks (Those blogs which are made for paid posts on all types of subject as well as Off topic links)
“Looking for those who abuse it, like too many keywords on a page”
It means those type of sites which have a nice homepage, but in footer area there’s lot of text and paragraphs of keywords stuffed content. Its unethical to have a footer with more content below it than above it.
“Exchange way too many links or go well beyond what you normally expect”
This is link exchange which is beyond the limit, you place my link and i will place yours.